With over 25 years of experience in campaign politics, Rising Tide Media Group partner Sonny Scott has developed winning media strategies, and produced thousands of television and radio ads, for Republican candidates and causes throughout the country.
Most recently, Sonny led the media effort for both Governor Nathan Deal’s (R-GA) successful re-election against State Senator Jason Carter in addition to Lt. Governor Casey Cagle’s resounding re-election wins in the past two elections. In his first campaign, Governor Deal hired Sonny to devise the media strategy for his come-from-behind victories in the primary, run-off and general elections. Sonny also served as media consultant in then-State Senator Casey Cagle’s victory over renowned political strategist Ralph Reed in the GOP primary before winning the general election, becoming the first Republican Lt. Governor in Georgia history.
Sonny has a penchant for winning the ‘tough’ races that the political experts and pundits say ‘can’t be won.’ He cut his teeth’ in campaign politics playing integral roles in U.S. Senate Majority Leader Bill Frist’s (R-TN) victory over 18-year incumbent U.S. Senator Jim Sasser, and former U.S. Senator Paul Coverdell’s (R-GA) victory over 16-year incumbent politician U.S. Senator Wyche Fowler.
Additionally, Sonny has worked for, and served as a consultant to, both the National Republican Congressional Committee (NRCC), National Republican Senatorial Committee (NRSC), and the Republican State Leadership Committee (RSLC).
A native of Virginia, Sonny is a graduate of Shepherd College in Shepherdstown, West Virginia. He has two daughters and resides outside of Nashville, Tennessee.